The captivating beauty of amethyst is undeniable. Amethyst's captivating vitality and gorgeous purple hue quickly illuminate anyone wearing this beautiful stone. They range in color from light lilac to dark purple, with secondary colors of red and blue frequently present. The best specimens of amethyst are found in Brazil, Uruguay, Sri Lanka, and Serbia. The most valuable amethysts are those with this specific color, which is referred to as the "Serbian color." Seldom found, the "Serbian color" is supposed to mimic the hue of Concord grapes.